How to Write the Perfect Instagram Bio for Your Business

By | Bio, Instagram

How to Write the Perfect Instagram Bio for Your Business

Writing an effective Instagram bio for your business may seem easy, but there are a lot of factors to consider before you start. Visitors to your Instagram profile page see your bio first, so it’s important to make a good first impression to encourage visitors to continue interacting with your business. An effective Instagram bio will establish your brand’s voice, introduce new customers to your products and services, and ultimately drive traffic to your website or shop. So, what should you put in your business’s bio to create buzz? Here are a few things to consider.

Limited Space

Instagram only allows up to 150 characters in your bio and there is no way to get around this. So, your bio needs to be one or two short, concise sentences that accomplish the following:

  • Introduce visitors to your business
  • State your business’s mission, goals, or products
  • Demonstrate your brand’s tone and personality
  • Drive visitors to visit your website, landing page, or shop

For all these reasons, your bio description is arguably the most important part of your profile. You don’t have much room to work with and must be concise, direct, and strategic with each character.

So, how do you write great copy for your bio description? First, it’s important to have a clear goal in mind. With only 150 characters available it’s important to be direct. For example, if you are hoping to create a community around your brand and cultivate a brand personality, it will be important to add personality and familiarity to your bio description with a fun, friendly tone and emojis. On the other hand, if you are only looking to drive traffic and conversions, something short and to the point would be more effective.


A crucial element to include in your bio is one or two hashtags. Hashtags make your profile discoverable and browsable for visitors. These can either be branded hashtags or keywords that you expect your ideal audience to search. Hashtags allow your account to be discovered by customers and promote engagement with similar communities. For example, if your business sells clothing you may want to include a hashtag of your business’s name or a keyword like #fashion, #clothes, #inspo. Then, anyone that searches for clothes or fashion inspiration will see your profile in the search results.

This also encourages followers to interact with your profile by including your branded hashtags in their posts, comments, and stories. If you consistently keep track of your hashtags, you’ll notice new posts quickly and be able to like, share, and comment on each. This interaction keeps followers coming back for more content and gives your profile more exposure. Include only one or two hashtags in your bio since space is limited.


It’s also important to make your Instagram bio keyword-friendly. This means you should use words, phrases, and abbreviations that your ideal customers will be familiar with and actively searching. Keyword research is common among social media marketers and there are many tools available that will do the hard work for you. Try to include one or two keywords in your bio to make it easier for your audience to find you and see your profile page.

Website Link

It is notoriously difficult to use links on Instagram. Most places that you copy and paste a link won’t allow it or will not allow users to click the link. However, your Instagram bio is the one place you can include a clickable link. You are allowed one clickable link in your Instagram bio, so it’s important to make good use of it. You’ll want this link to lead back to your website, an important landing page, or your shop. This link doesn’t need to be permanent either.

You can update this link as often as you like to point to any page of your site, like a campaign landing page, your shop, a featured blog post, or a lead capture page. It’s common to regularly update the link in your bio and then draw attention to the link by adding strategic call-to-actions in post captions that explain the value of the link. Things such as “Click our link in bio to find out more about…” or “Read the full story at the link in our bio” will encourage visitors and followers to revisit your bio and click.

It is also common nowadays to use a “link in bio” tool to direct customers to multiple links. What is a link in bio tool? A link in bio tool allows you to link to more pages and content via a unique URL that houses everything that you want to link to. Link in Bio tools allows you to create a unique landing page with multiple redirections using one unique link. Using one of these tools, you can display all the content you want to link to using a unique URL and a custom landing page.

Writing an effective Instagram bio for your business is a key strategy to generate interest for your brand, drive traffic to your website, and increase sales. By making a good impression in your bio, you will gain followers and convert visitors into customers much more quickly than you would without. An effective Instagram bio will establish your brand’s voice, introduce new customers to your products and services, and ultimately drive traffic to your website or shop. Make sure your bio is doing the hard work for you and you will see your follower count soar.

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